Overview:

A prominent CBSE school situated in Bangalore, established in 2018, approached our team for a comprehensive revamp of their website content and SEO strategy. Despite being located in the heart of the city, the school faced significant challenges in admissions exacerbated by the COVID-19 pandemic. The existing website structure, poor SEO, and limited digital marketing efforts contributed to low monthly traffic, with a mere 100 visitors.

Challenges:

Admissions Hurdles Due to COVID: The school, like many others, had to delay its marketing efforts due to the uncertainties surrounding the pandemic, impacting admissions.

Poorly Built Website: The existing website had structural flaws, suboptimal images, banners, and lacked a coherent SEO strategy.

Solutions:

Comprehensive Website Revamp:

• Undertook a complete overhaul of the website, addressing issues in structure, images, banners, and headings.
• Focused on creating an aesthetically pleasing and user-friendly interface.

Keyword Research and Content Enhancement:

• Conducted thorough keyword research to identify target keywords relevant to the school’s offerings and locality.
• Engaged in content writing to align with SEO goals and provide valuable information to the audience.

Strategic Timeline Management:

• Despite time constraints, strategically planned the website revamp to go live in October, aligning with the commencement of school admissions in metro cities.

Budget-Conscious Strategy:

• Developed a cost-effective strategy aligned with the school’s budget, ensuring a balance between effectiveness and financial constraints.

Multi-Faceted SEO Strategy:

• Implemented on-page SEO optimizations, focusing on meta titles, descriptions, and headings.
• Monitored website loading speed and addressed technical SEO issues promptly.

Content Marketing Plan:

• Initiated a blog publication schedule with two blogs per month, enhancing the website’s educational content.
• Regularly updated the website with monthly school events and images.

Social Media Engagement:

• Executed an alternate-day posting schedule on Facebook, LinkedIn, Instagram, and Twitter to maximize social media presence.

Backlink Building:

• Systematically built relevant backlinks to improve domain authority and enhance the website’s credibility.

Results:

May Traffic Report: Achieved a remarkable increase in website traffic, reaching 920 visitors in May, surpassing the initial target.

Sustained Growth: Continued to build momentum, resulting in a significant monthly traffic surge, reaching 5.6k visitors.

Positive Impact on Admissions: The strategic approach to website revamp and SEO contributed to a notable increase in admissions, overcoming the challenges posed by the pandemic.

Google Analytics Snapshot: Attached is a screenshot of the Google Analytics report, showcasing the upward trajectory of website traffic and the positive impact of the implemented strategies.

Conclusion:

The collaborative efforts of our team, coupled with the supportive school principal and management, not only addressed the immediate challenges but also established a sustainable online presence. This case study underscores the importance of a holistic approach to website revamp and SEO in achieving tangible results, even within constrained timelines and budgets.

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