Overview:

A prominent CBSE school situated in Bangalore, established in 2018, approached our team for a comprehensive revamp of their website content and SEO strategy. Despite being located in the heart of the city, the school faced significant challenges in admissions due to its poor digital presence. The existing website lacked an effective structure, had no coherent SEO strategy, and was not ranking anywhere on Google. As a result, the school struggled with low monthly traffic, averaging only 100 visitors.

Challenges:

1. Lack of Google Ranking:

• The school’s website was not ranking anywhere on Google, making it difficult for prospective parents to discover the institution online.

2. Poorly Built Website:

• The existing website had structural flaws, low-quality images, ineffective banners, and lacked a user-friendly interface, impacting user engagement and conversions.

Solutions:

1. Comprehensive Website Revamp:

• Overhauled the website’s structure, improving navigation and readability.
• Enhanced images, banners, and headings to create a visually appealing and informative experience.

2. Keyword Research and Content Enhancement:

• Conducted in-depth keyword research to identify relevant search terms aligned with the school’s offerings and locality.
• Revamped website content to incorporate SEO-friendly keywords while ensuring valuable and engaging information for visitors.

3. Strategic Timeline Management:

• Planned and executed the website revamp in a timely manner, ensuring it went live in October to align with the start of school admissions in metro cities.

4. Budget-Conscious Strategy:

• Designed a cost-effective strategy tailored to the school’s budget while maintaining the effectiveness of the website and SEO improvements.

5. Multi-Faceted SEO Strategy:

• Implemented on-page SEO optimizations, focusing on meta titles, descriptions, and headings.
• Monitored and improved website loading speed, ensuring technical SEO issues were promptly addressed.
• Established a long-term SEO plan with consistent improvements and updates.

6. Content Marketing Plan:

• Launched a structured blog publication schedule, posting two blogs per month to enhance the school’s educational content and SEO footprint.
• Regularly updated the website with monthly school events and images to keep it dynamic and relevant.

7. Social Media Engagement:

• Developed and executed an alternate-day posting schedule on Facebook, LinkedIn, Instagram, and Twitter to maximize visibility and engagement.
• Implemented organic social media marketing efforts, which helped bring relevant traffic to the website.
• Regular updates of school events and other relevant information led to good engagement and subsequently boosted admissions to the school.

8. Backlink Building:

• Built high-quality, relevant backlinks to improve domain authority and enhance website credibility on search engines.

Results:

1. Increased Website Traffic:

• Achieved a remarkable increase in website traffic, reaching 920 visitors in May, surpassing the initial target.
• Continued SEO efforts resulted in sustained growth, with monthly traffic surging to 5.6k visitors.

2. Google First-Page Ranking:

• Through consistent content updates and SEO efforts, the website successfully ranked on Google’s first page for targeted keywords, dramatically improving its visibility.

3. Positive Impact on Admissions:

• The improved online presence led to a significant increase in inquiries and admissions, demonstrating the effectiveness of the website revamp and SEO strategy.

4. Google Analytics Snapshot:

• Attached is a screenshot of the Google Analytics report, showcasing the upward trajectory of website traffic and the positive impact of our strategic efforts.

Conclusion:

The collaborative efforts of our team, along with the support of the school principal and management, transformed the school’s digital presence. This case study highlights the power of a holistic approach to website revamp and SEO, proving that strategic digital enhancements can drive tangible results, even within constrained budgets and timelines.

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